Go Digital

In 2019, the company I worked for wanted to attract brands looking for digital marketing. A self promotion brief became the chance to bring my copywriting and rap skills into the same project.

I wrote and recorded a rap jingle, with the company’s own employees starring in the video. The people clients would actually work with became the faces of the campaign, bringing their personalities into the pitch. The writing gave the message its rhythm; the team gave it character.

Go Digital turned an invitation to do business into something people could enjoy watching and listening to. The track got people across the industry talking, giving the company attention through its own creativity.

One of my earliest campaigns, and one where my voice was quite literally part of the work.