The Big Heart Foundation
A place is ready. Someone is missing.
Instead of showing people in need, we showed the possibility of helping them.
A classroom with one student missing. A hospital bed with no patient. Familiar places where someone could be learning, receiving care or beginning to rebuild their life. Everything in the scene points to the person who should be there.
That absence became the heart of the campaign. It gave viewers room to imagine someone taking that place, and a reason to help make it happen.
The campaign leaves that absence unresolved, asking the viewer to help change it. حاضرهم غائب، تبرع لمستقبلهم.
